IPad, Evolution Rather Than Revolution

A lot of tech commentators seem disappointed that the iPad feels more like an evolution between of iPhone rather than revolution. This is because the development of iPad will be more focusing on its content consumption. However, most of this content came from the existing Apple devices, iPhone such as audio and video from iTunes and content from App Store. In other words, for the iPhone users, iPad is nothing new merely it is just an iPhone with bigger size.










New Digital Literacy Era Created by IPad

According to Simpson (2010), more than two million applications have sold since the IPad has launched on April in United State. Therefore it is undeniable that the emergent of the IPad has created the positive opportunity for the software market. On top of that, the iBook application has provided the user better digital literacy reading experience whether it is article, newspaper or magazine. Furthermore, the digital literacy has become more convenience and popular as the user can easily download and store their favorite readings to their iPad. This also further explain by David (2010) the users will be able get anything on the iPad as they go online, so it is a chance for newspapers to get that much more exposure, in front of more readers. In the light of this, the future of the iPad will probably involve in educational area as it finger flipping design will most probably be able to increase the children interest of reading.






The development of iPad-vertising

It is undeniable that the advertisement plays an important role nowadays. The development of advertisement from print-based to digital text was mainly due to the changes of the consumer reading. In relation to this, the development of iPad will most likely be able to create a new form of advertisement space for the advertiser. For example the advertiser can place the digital advertisement on the digital newspaper in order to capture the audience attention while the user is reading the newspaper through the iPad.





In conclusion, due to the advancement of technology, it has change the way of living from time to time. In this case, the emergent of iPad has change the way of living in terms of reading experience and the usage of the computer but ardent fans of Apple would definitely have to wait a little longer for a better improvement in iPad. Nonetheless, it is undeniable that with the rapid growth of technology; iPad would definitely stands as the next must have device for every consumer in this era.

Reference List:

David, BW, 2010, ‘ The IPad may be an opportunity for newspaper’, viewed 14 June 2010, http://www.marketwatch.com/story/the-ipad-may-be-an-opportunity-for-newspapers-2010-01-27>.

Simpson, J, 2010, ‘Vancourver app developers seize iPad opportunity’, viewed 15 June 2010, http://www.straight.com/article-327680/vancouver/vancouver-app-developers-seize-ipad-opportunity>.