After I have completed the COMM 1043, I’ve learnt that the process and importance of defining the target audience which is totally different from what I’ve learnt in the business subject. In the light of this, I have learnt that in publication, the selection of fonts, colour, words and order have to be consider based on the target audience cultural background and reading habit. On top of that, incorporate more visual communication will be able to increase the interested of reading of the audience as the role of visual communication has becoming more and more important as compare with written text communication. Moreover, I also learnt that the selection of the visual communication, the audience cultural background, religion and past knowledge has to be taken into consideration as well since different audience tend to have different interpretation.
Furthermore, upon the completion of the web blog discussion issue, I have learnt the importance of the ethical issue in the publication and the emergent of new media. As a result, it provides me a better understanding and changed my perception on the area of publication and design.
Lastly, I believe that what I have learnt in the COMM 1043 it will not only benefit me of the improvement of the communication skills, but also the understanding of the publication design.
Wednesday, June 16, 2010
The Crisis of Cartoon Publishing
This article illustrates the respond from the Muslim country after the published of the 12 caricatures of the Prophet Muhammad cartoon in the Danish newspaper. In the light of this, Professor Klausen, the author of The Cartoons that Shook the World claimed that certain cartoonist characters that published in the Danish newspaper was not intended to attack on Islam or the Prophet but rather used to attack on other newspaper. However, the cartoon has caused a huge protest by the Muslim country and resulted 450 people were killed and 800 were injured.
( The most potent cartoon drawn by Kurt Wetergaard as depicts the Prophet with a bomb in his turban)
Cartoons are frequently fascinating but somehow their value to historians lies in what they reveal. This means that cartoon actually does not explain the whole value of it because different people tend to have different interpretation which is mainly due to the different cultural background and past knowledge as suggested by Schriver (1997, p.365). In the light of this, the cartoonist should always take into consideration of the different regional culture before they publish any form of cartoon in the newspaper or magazine.
(Without dialog or subtitles, different cultural background audience tend to intrepre the meaning diffrently)
Free Speech or Hate Speech?
In relation to the Danish cartoon controversy some of the author claimed that “where is our right of freedom of speech and express our opinion?” (Jenkins 2009). This is because, after the Danish’s newspaper has published the Prophet Muhammad cartoon, the Danish flag was burned and certain newspapers were boycotted. In addition to that, editors, journalists and newspaper vendors have had their lives threatened. Similar case had happened to the cartoonist in the United Stated, Sean Delonas, who is being fired and boycotted by the nation after he published a political offensive cartoon to the United Stated President Obama (Brooklyn 2009). In relation to these two cases, it shows that trying to balance the scales between freedoms of expression on the one hand and respect for the feelings and beliefs of other people on the other hand is becoming an increasingly complex issue.
(The black monkey represent the United Stated First Black President Mr Obama)
In conclusion, the cartoonist should be able to draw a line in between the balance of the freedom of speech, political and religion as it has becoming an increasingly complex issue. On top of that, standardization of the publication rules and regulation worldwide will be able to minimize the conflict between countries.
Reference List
Brooklyn, R, 2009, ‘Nick Perry Says Post Cartoonist and Editor Should Be Fired. Columnist Mike Daly Says Paper Must Apologize’, viewed 15 June 2010,
Jenkis, S, 2009, ‘The Cartoon War- Free Speech or Hate Speech’, viewed 15 June 2010,
Schriver, KA 1997, ‘Chapter 6: The interplay of words and pictures’, in Dynamics in document design: creating texts for readers, Wiley Computer Pub., New York, pp. 361-441.
Impact of the Photography
This article discussed about the power of photos which reflects people in Dubrovnik back in the early 1990s and will be publicize at The War Photo Limited Gallery. It is to dedicate the exclusive of the war photography which it is taken few years back in order to allow tourists and people to recall what had happened years ago at the beautiful and major tourist spot, Dubrovnik.
In today’s environment, the role of photograph which is not only restricted to keep the memory alive and recalling for the past, but also getting important in role of learning and elaboration (Bamford 2010). In other words, the usage of the photograph not only shows in the newspaper or magazine but also in other sector as well. This can be further proven by Burmark (2010) stated that, in the engineering, architecture, computer trades and even health care professions are dealing with visual literacy as the role of photograph has becoming equally important as compare with the written text. The reason why the photograph plays an important role in today’s environment is mainly due to the advancement of the technology, the emergent of internet which leads to the changing of the people’s living.
Biasness of Photography
Even though the photograph plays an important role as it is more impressive than words, however there are some biasness that the audience have to be bear in mind while interpreting the photograph. According to Brown (2009), the documentary photograph is not merely a reflection of reality as it is only showing one piece of the full event. In the light of this, the audience will tend to have a limited view of the whole landscape. Moreover, the photographer will tend to only show the photograph which they want it to be seen and the way they want it to be interpret by the audience. In addition to that, due to the advancement of the technology, the photograph can be easily edited by the photographer in order to achieve the desirable outcome. Therefore, sometimes the audience would not actually know whether the photograph is true or not but only believing it.
In today’s environment, the role of photograph which is not only restricted to keep the memory alive and recalling for the past, but also getting important in role of learning and elaboration (Bamford 2010). In other words, the usage of the photograph not only shows in the newspaper or magazine but also in other sector as well. This can be further proven by Burmark (2010) stated that, in the engineering, architecture, computer trades and even health care professions are dealing with visual literacy as the role of photograph has becoming equally important as compare with the written text. The reason why the photograph plays an important role in today’s environment is mainly due to the advancement of the technology, the emergent of internet which leads to the changing of the people’s living.
Biasness of Photography
Even though the photograph plays an important role as it is more impressive than words, however there are some biasness that the audience have to be bear in mind while interpreting the photograph. According to Brown (2009), the documentary photograph is not merely a reflection of reality as it is only showing one piece of the full event. In the light of this, the audience will tend to have a limited view of the whole landscape. Moreover, the photographer will tend to only show the photograph which they want it to be seen and the way they want it to be interpret by the audience. In addition to that, due to the advancement of the technology, the photograph can be easily edited by the photographer in order to achieve the desirable outcome. Therefore, sometimes the audience would not actually know whether the photograph is true or not but only believing it.
(This photograph shows how to editing skill will be able to change the original meaning of the photograph)
In conclusion, even though the role of photograph has become more significant as most of the audience will prefer visual than written literacy. Nevertheless the audience should be aware of the biasness of the photograph in order to interpret it correctly. Also the photographer should be more ethics not to change or mislead the facts while publishing the photograph.
Reference List
Bamford, A, 2010, ‘ The Visual Literacy White Paper’, viewed 15 June 2010,
Brown, B, 2009, ‘The Power of Photography’, viewed 15 June 2010,
IPad, Evolution Rather Than Revolution
A lot of tech commentators seem disappointed that the iPad feels more like an evolution between of iPhone rather than revolution. This is because the development of iPad will be more focusing on its content consumption. However, most of this content came from the existing Apple devices, iPhone such as audio and video from iTunes and content from App Store. In other words, for the iPhone users, iPad is nothing new merely it is just an iPhone with bigger size.
New Digital Literacy Era Created by IPad
According to Simpson (2010), more than two million applications have sold since the IPad has launched on April in United State. Therefore it is undeniable that the emergent of the IPad has created the positive opportunity for the software market. On top of that, the iBook application has provided the user better digital literacy reading experience whether it is article, newspaper or magazine. Furthermore, the digital literacy has become more convenience and popular as the user can easily download and store their favorite readings to their iPad. This also further explain by David (2010) the users will be able get anything on the iPad as they go online, so it is a chance for newspapers to get that much more exposure, in front of more readers. In the light of this, the future of the iPad will probably involve in educational area as it finger flipping design will most probably be able to increase the children interest of reading.
The development of iPad-vertising
It is undeniable that the advertisement plays an important role nowadays. The development of advertisement from print-based to digital text was mainly due to the changes of the consumer reading. In relation to this, the development of iPad will most likely be able to create a new form of advertisement space for the advertiser. For example the advertiser can place the digital advertisement on the digital newspaper in order to capture the audience attention while the user is reading the newspaper through the iPad.
In conclusion, due to the advancement of technology, it has change the way of living from time to time. In this case, the emergent of iPad has change the way of living in terms of reading experience and the usage of the computer but ardent fans of Apple would definitely have to wait a little longer for a better improvement in iPad. Nonetheless, it is undeniable that with the rapid growth of technology; iPad would definitely stands as the next must have device for every consumer in this era.
New Digital Literacy Era Created by IPad
According to Simpson (2010), more than two million applications have sold since the IPad has launched on April in United State. Therefore it is undeniable that the emergent of the IPad has created the positive opportunity for the software market. On top of that, the iBook application has provided the user better digital literacy reading experience whether it is article, newspaper or magazine. Furthermore, the digital literacy has become more convenience and popular as the user can easily download and store their favorite readings to their iPad. This also further explain by David (2010) the users will be able get anything on the iPad as they go online, so it is a chance for newspapers to get that much more exposure, in front of more readers. In the light of this, the future of the iPad will probably involve in educational area as it finger flipping design will most probably be able to increase the children interest of reading.
The development of iPad-vertising
It is undeniable that the advertisement plays an important role nowadays. The development of advertisement from print-based to digital text was mainly due to the changes of the consumer reading. In relation to this, the development of iPad will most likely be able to create a new form of advertisement space for the advertiser. For example the advertiser can place the digital advertisement on the digital newspaper in order to capture the audience attention while the user is reading the newspaper through the iPad.
In conclusion, due to the advancement of technology, it has change the way of living from time to time. In this case, the emergent of iPad has change the way of living in terms of reading experience and the usage of the computer but ardent fans of Apple would definitely have to wait a little longer for a better improvement in iPad. Nonetheless, it is undeniable that with the rapid growth of technology; iPad would definitely stands as the next must have device for every consumer in this era.
Reference List:
David, BW, 2010, ‘ The IPad may be an opportunity for newspaper’, viewed 14 June 2010, http://www.marketwatch.com/story/the-ipad-may-be-an-opportunity-for-newspapers-2010-01-27>.
Simpson, J, 2010, ‘Vancourver app developers seize iPad opportunity’, viewed 15 June 2010, http://www.straight.com/article-327680/vancouver/vancouver-app-developers-seize-ipad-opportunity>.
Tuesday, June 15, 2010
Privacy is Not Dead
Crisis of Social Networking
The emergent of the social networking such as Google Buzz, Facebook and Twitter has risen up the privacy issue of the end-users as its idea that making public information more public could violate user’s privacy. In relation of this, new privacy setting model has been implemented by Facebook in order to enhance the level of protection of its user’s information.
Use your friend lists
The new privacy setting model of Facebook allows the users to have more control on their private information as the users have the ability to control who they want their content being view. On top of that, the users can even apply different privacy settings regarding to different groups of friend list such as Family, Friends and Co-worker. By doing this, it enables the users to have greater level of privacy as they might not want to share their personal life photo or video with their co-worker.
Remove yourself from the search engine
Furthermore, the new policy model also allows the users to control their account’s visibility from the Facebook and other search engines. By doing this, it will be able to enhance the users' privacy as third parties cannot easily search or access to the users’ account through search engines.
Burger King challenge the Facebook privacy issue
Ad replacement which can be consider as the main source of income for a social networking. For instance Facebook has became the largest display advertiser, serving 176.3 billion display ads, versus Yahoo who served 131.6 billion banner ads (Nick 2010). Moreover, Facebook has always placed high level of rules and regulation and observation in the selection of the ad replacement. In the light of this, Facebook has banned one of the Burger King advertisements called Whopper Sacrifice as it has criticized the users’ privacy. This is because the advertisement required the users delete ten users from the friend list in order to exchange for a free whopper burger. By doing this, it has criticized the user privacy as the deleted user will tend to be disclosing in the user NewFeeds (Geerce 2010).
In conclusion, based on the above discussion it shows that the privacy of social networking can be well maintain through the advancement of the technology and the ethical of the social networking. On top of that, the role of end-user also placed heavy in maintaining the privacy issue as the end-user should aware of the privacy setting and practice it in regards of their social networking, otherwise it will become worthless even if the social networking implemented a higher level of privacy model.
Reference List
Geerce. D, 2010, ‘ Facebook bans Burger King ad campaign’, viewed 13 June 2010,
Nick, OM, 2010, ‘Facebook Becomes Largest Display Advertiser’, viewed 14 June 2010,
Mark, Z, 2010, ‘The Facebook Blog’, viewed 14 June 2010,
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