Good design for screen genre
In this part, I will use the power point slides of group presentation 1 and the individual presentation power point slide as a comparison for good design for screen genre.
Short and Straight to the Point
A good presentation writing technique is one that is directly headed to the point (Rothman 2005). With that, as shown in my individual presentation slide, it was simple and shorter with the important information being highlighted as compare with the group presentation. Therefore it will be able to enhance its visibility and easily for the reader to read. This can further proven by Reep (2006, p.148), word that been using when designing a document have to be simple, readable and avoid using the long and complex word in order to gain the reader attention.
Effects of the Colour
Moreover, colour plays an important role in the document design. Therefore the second comparison will be made in terms of the colour used in the presentation. As for the group presentation slides, it is purely black words and white background design. If the reader only looking at the group presentation slides it looks fine and clean. However, if the group presentation is being present just after the individual presentation to the reader, it will not able to attract the reader attention since the individual presentation will be more attractive. This is because it used different types of eye-catching colour such as red to highlight the key words to the reader. This can be further proven by Reep (2006), colour in a document creates an image and helps a reader to move through a document and find specific kinds of information.
The Combination of Visual & Word
On the other hand, Kress & Leeuwen (2006, p.17) states that the document design need to understand the integration of texts and images to convey effective message. Therefore in the third comparison, the combination of texts and images will be used to compare between these two presentations. As for the individual presentation it looks more attractive as compare with the group presentation as it included lots of images in the explanation. This can be further support by Reep (2006) readers do not read only the printed words on a page; they also read the visual presentation of the text.

Reference:
Kress, G, & van Leeuwen, T 2006, ‘Chapter 1: The semiotic landscape: language and visual communication’ in Reading images, pp. 16-44.
Reep, DC 2006, ‘Chapter 6: Document Design’, in Technical Writing, 6th edn, Pearson Edu. Inc., New York, pp. 133-172.